So you’ve got a brand new Facebook business page. You’ve showed your friends, gained a few likes, and played around a little. So what’s next? How do you get the most from your Facebook business page? Whether you are new to Facebook or an avid social user, there are ways to approach managing your page that can really improve your return on your time and in some cases your money.
Let’s start with the basics. Sometime the simplest things can really go along way. Step 1, did you fill everything out when creating your new Facebook business page? Before spending time spreading the world about your company or service make sure that when you do succeed in driving traffic your visitors are well informed and find what they are searching for. Often page creators will fly through and skip fields here and there. Don’t do it. Spend a few minutes and make sure everything it thought out and taken care of.
Next your will want to get social. Let your friends know that you have a new Facebook business page. Don’t tell them once. Announce it, and then follow up every week after for the first month. For the first reminder, say just in case you missed it before, go like my page! (Or something along these lines.) For the next reminder, talk about how fast your number of followers are growing, and thank everyone for helping you build your following. Spend a little grassroots time can easy help the true social sharing experience begin.
Next, throw some gas on the fire! You may have caught the Facebook IPO in the news. Many were wondering what the big deal was. Well, I will tell you. The reason Facebook exists at all is not to share cute pictures of kittens or talk to friends you barely know, it’s to drive revenue! That’s right, this business wants to make money. Facebook makes its money from advertisers. The online world of advertising is fast moving and very competitive. What makes Facebook so unique? You can narrow down you target audience to exactly who you want to reach. There is no other form of advertising that can get you in front of the exact type of people (customers) that you are looking for. You can stumble through Facebook ads and do well enough to grow your following at a slow pace, or you can partner with Creative Click Solutions and really make an impact.
Now that you have your page moving along and you are building a fan base, it’s time to keep your followers engaged. Let’s start with the basics. We recommend posting on your Business page at least twice a week. You want to make sure your brand is constantly in front of your followers. That way when they are seeking what you are offering, they think of you first. You can post more, but anything less than twice a week and you may get overlooked.
So what do you talk about on your Facebook Business page? Well, talk about what you do! Mention news in your industry, upcoming events, and share relevant articles. Strive to become an expert your field. If you have certain products to offer, take an individual look at each product. Maybe create a review? You just want to connect with your customers on a regular basis with relevant information.
We know the above is pretty general. So we want to give you a specific strategy that we know works. In addition to reaching customers via Facebook, this strategy also helps with your SEO efforts. We recommend you create a blog on your website. Talk about the same details as mentioned above, but instead of posting it all on Facebook, just share the link and drive the traffic to your site. This will put your product or service right in front of them. If you share something they are interested in, they may not even know how they ended up making a purchase. Want to know how to do this the right way? Take a look at our article: 5 Blogging Tips for Small Businesses.
Well this should help you get the most from your Facebook Business page. In the near future we will follow this article with another that can help you take your page to the next level.
| Author Richard Olivarez is the owner of Creative Click Solutions and provides small businesses, start ups, and brand the tools they need to be successful with online marketing. By working directly with small business owners and creating easy to use websites and simplified approaches to the more complex aspects of online advertising he allows them to control their business without being at the mercy of others. If you'd like a free online marketing consultation contact Creative Click Solutions immediately. | |
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