So you’ve got a brand new Facebook business page.  You’ve showed your friends, gained a few likes, and played around a little.  So what’s next?  How do you get the most from your Facebook business page?  Whether you are new to Facebook or an avid social user, there are ways to approach managing your page that can really improve your return on your time and in some cases your money. 

Let’s start with the basics. Sometime the simplest things can really go along way.  Step 1, did you fill everything out when creating your new Facebook business page?  Before spending time spreading the world about your company or service make sure that when you do succeed in driving traffic your visitors are well informed and find what they are searching for.  Often page creators will fly through and skip fields here and there.  Don’t do it.  Spend a few minutes and make sure everything it thought out and taken care of.

Next your will want to get social.  Let your friends know that you have a new Facebook business page.  Don’t tell them once.  Announce it, and then follow up every week after for the first month.  For the first reminder, say just in case you missed it before, go like my page!  (Or something along these lines.)  For the next reminder, talk about how fast your number of followers are growing, and thank everyone for helping you build your following.  Spend a little grassroots time can easy help the true social sharing experience begin.

Next, throw some gas on the fire! You may have caught the Facebook IPO in the news.  Many were wondering what the big deal was.  Well, I will tell you.  The reason Facebook exists at all is not to share cute pictures of kittens or talk to friends you barely know, it’s to drive revenue!  That’s right, this business wants to make money.  Facebook makes its money from advertisers.  The online world of advertising is fast moving and very competitive.  What makes Facebook so unique?  You can narrow down you target audience to exactly who you want to reach. There is no other form of advertising that can get you in front of the exact type of people (customers) that you are looking for.  You can stumble through Facebook ads and do well enough to grow your following at a slow pace, or you can partner with Creative Click Solutions and really make an impact.

Now that you have your page moving along and you are building a fan base, it’s time to keep your followers engaged.  Let’s start with the basics.  We recommend posting on your Business page at least twice a week.  You want to make sure your brand is constantly in front of your followers.  That way when they are seeking what you are offering, they think of you first.  You can post more, but anything less than twice a week and you may get overlooked.

So what do you talk about on your Facebook Business page?  Well, talk about what you do!  Mention news in your industry, upcoming events, and share relevant articles.  Strive to become an expert your field.  If you have certain products to offer, take an individual look at each product.  Maybe create a review?  You just want to connect with your customers on a regular basis with relevant information.

We know the above is pretty general.  So we want to give you a specific strategy that we know works.  In addition to reaching customers via Facebook, this strategy also helps with your SEO efforts.  We recommend you create a blog on your website.  Talk about the same details as mentioned above, but instead of posting it all on Facebook, just share the link and drive the traffic to your site.  This will put your product or service right in front of them.  If you share something they are interested in, they may not even know how they ended up making a purchase.  Want to know how to do this the right way?  Take a look at our article: 5 Blogging Tips for Small Businesses.

Well this should help you get the most from your Facebook Business page.  In the near future we will follow this article with another that can help you take your page to the next level.

Blogging is a great way to stay connected with your customers as well as a fun interactive way to drive
business to your website. Blogging is also a very valuable tool for improving SEO (Search Engine Optimization) rankings. Most bloggers that operate a business do not have a well thought out strategy or goal to approaching their article development.  Creative Click Solutions currently oversees content development on several well executed blogs in a variety of industries.  We also offer a built-in blog package included in our website development or can help create stand alone blog sites on a variety of platforms. 

With free blog integration in your custom built website from our Destin based company we thought we’d
provide 5 tips for blogging on your own.  These suggestions will help beginner bloggers get started and provide a valuable review for experienced bloggers.  Feel free to review our 5 tips for blogging and contact us if you want to get a blog of your own or would like one of our experienced bloggers to act as a ghostwriter and help drive more traffic to your company, brand, or products.

1. Blog Regularly & Often

Blogging is a lot like jogging, the more you do it the greater effects and benefits you will receive.   Search engines (and your customers) love fresh content, if you provide what they are looking for more often than not at a regular pace then they will index your site more, eventually resulting in search engine placement improvements.

2. Blog About What Matters

There are commons misconceptions with blogs and one of the most common is that you just have to write about something on a regular basis.  Sure writing about anything often will have some SEO residual effects but creating relevant and compelling content will super-charge your search benefits.  Think about what makes your product or service unique, and then create original articles that you imagine they’d want to read.  It sounds so simple, but there really isn’t a better tip than blogging about relevant topics.  Also it’s a
good idea to try and finish with a call to action.  If they get to the end they are more likely to convert than a typical site visitor.

3. Be Conscious of your Writing

Not everyone who runs a blog is an English major; in fact I would say most bloggers are not experts in grammar, vocabulary, or punctuation.  That is OK, but spend time proof reading your articles, either by rereading them yourself or having a friend or family member look over your posts.  Be sure to avoid excessive punctuation and slang and use capitalization only when needed.  With a blog there is no need to complicate things, write in direct simple English and try to incorporate the key terms that your customers will be searching for.  There is no need to keyword stuff articles, but do make sure you are at least including what you are hoping to show up for at least a few times.
  
4. Get Social & Share your Articles

Creative Click Solutions automatically includes social share icons on all our custom blogs making it extra easy for you and your readers to share your content, but that is just the start.  You want to get your information and business in front of as many different people as you can.  If you head to Facebook or Twitter and just start telling people that they should check out your business, they will get bored and eventually stop paying attention to you and even worse defriending or unfollowing you.  Blog articles give you a chance to provide something to potential customers for free.  If you give someone a gift, they are less likely to disengage.  They will also enjoy relative content.  Google and other major search engines have been placing serious weight on social shares so the more play your articles get the better results you will receive. 
 
5. Be Passionate about your Product

Blogs provide a window into your businesses and can help convert potential sales.  It also gives you a chance to establish yourself as an authority in your industry.  If you are just going through the motions it’ll show and your content may go unnoticed.  If you are blogging solely for SEO advantages than that may be OK, but if you are going to dedicate the time to creating content be sure it’s something you are proud of.  If you connect with your customers on an emotional level they are more likely to purchase, and more likely to return and visit your business or use your service or product often.
 
We hope these 5 blogging tips will get you started in the right direction.  Keep in mind if you get overwhelmed or need assistance at any time our professional bloggers are here to help with a variety of paid service options.  Feel free to contact us now for pricing and service options!